A guide to student life in Birmingham has been published by the city’s five universities. The publication was launched yesterday as part of the Student Birmingham campaign which raises the profile of the city as a student destination.
Aston University has joined forces with Marketing Birmingham, Birmingham City University, Newman University College, University of Birmingham and University College Birmingham to produce the guide in response to increased demand to study in the city.
Birmingham: Your Life Starts Here is a 96 page booklet published by Lonely Planet and contains everything students need to know about life in the city from where to bag a bargain, get a culture fix or bite to eat. It also has hints and tips from current students and graduates.
Stewart Comfort, Director of Marketing here at Aston, said: 'Birmingham is a real asset for us in our recruitment activities as the city has so much to offer students and graduates. The challenge for us is to spread that message to as many young people as we can, and to establish Birmingham in their minds as a ‘Student City’. We already do that individually, but we felt that together we had a more powerful voice. With the brand credibility that Lonely Planet brings, we believe this booklet will be an invaluable marketing tool for Aston University and the other partners in the city.'
Lonely Planet’s Senior B2B Product Manager, Matt James Gibbs, said: 'Birmingham: Your Life Starts Here demonstrates what fantastic opportunities await prospective students who choose to study in the city, and how Birmingham really can be a place to call home once students move into their careers.'
A total of 175,000 guides have been produced and copies will be send out to prospective students. Prospective students can also head to www.studentbirmingham.com to register to receive a copy.
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