In dynamic and turbulent competitive markets, organisations increasingly rely on timely and rigorous market-based information to inform strategic decision-making. New for 2013, the MSc Market Research and Consultancy is designed to equip you with an in-depth knowledge of market research principles and practice. It provides a solid grounding in the essential skills and capabilities required to execute robust and effective market research. It is perfect for motivated students seeking a demanding and challenging programme of study.
You will study advanced market research methods with a practitioner perspective. The course is designed to develop your knowledge by focusing on the application of strong theoretical principles in an applied and supportive environment. You will gain an appreciation of how rigorous data collection and analysis impacts on important marketing decisions.
Modules
Modules explore a number of key areas:
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Theories in Marketing Management and Strategy
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Consumer Behaviour Theories
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Foundations of Marketing Science
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Qualitative Marketing Research
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Quantitative Marketing Research
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Experimental Marketing Research
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Marketing Consultancy
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Proposal for Dissertation Research
In addition to your Aston degree, you will have the opportunity to participate in our international study exchange programme. Studying with one of our partner institutions, the programme will enhance your international experience and communication skills, preparing you for a career in the international business environment.
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