The Aston Interactive Media (AIM) Lab is a state-of-the-art lab dedicated to research into, and development and evaluation of, innovative interactive media and applications. The lab’s novel design and infrastructure establish it as a rare facility, capable of supporting innovative research- and industry-led design of interaction-based technologies and applications. Its unique combination of facilities make it ideally equipped to support innovation in the field of mobile interactive technologies and the application of effective, novel approaches to the evaluation of such technologies.