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Welcome to new students (2011)

Client

Marketing Department, Aston University

Brief

We decided to re-use the rough cut of the long presentation recorded by the Vice Chancellor for the Safe Campus video and repackage it as a “Welcome to Aston University” video that could be seen by all new and returning students.

Products

We recorded an extra PTC with Adele MacKinlay, the university’s Chief Operating Officer, which filled in some of the gaps and steered the video round to the appropriate points that students wanted to know about and hear from staff. The challenge was to use different footage from the earlier Safe Campus video.