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Student Survey Response & CTC Video (2010)

Client

Professor Mike West, Executive Dean, Aston Business School

student survey response 2010

Brief

Professor West wanted to make a direct address to all Aston University students, to encourage them to complete the National Students’ Survey. He also wanted to use the time we had for filming to record a second PTC (which was ad-libbed) as his contribution to a meeting which he could not attend in person.

Products

For the first video, Mike did a straightforward piece-to-camera using an autocue-delivered script. The CTC video was filmed with the same framing and background. Both were filmed in our CLIPP Studio, using the branding on our purpose-printed backdrop as a background. The StudentSurvey Response video went live online the next day on the University’s web pages, with an accompanying email to all students encouraging them to view the video and heed the advice. The CTC video was uploaded to a temporary, private page on the CLIPP server and the link was sent to other members of the meeting for them to watch, in place of listening to Mike in person.