Brief
We were asked to make a
video which illustrated the services and facilities which were available from
the Learning Development Centre (LDC) in Aston University’s Library, and which
would carry endorsements from staff and student feedback surveys. This was a
video which had to work equally well without sound (as it would be shown on the
LDC’s big screens) and which carried simple, easy-to-digest messages.
Products
We chose to make a video
which only required a music bed (i.e. no sync sound) but which did not rely on
that music to carry the video images. We shot in 3 stages. We filmed when the
LDC was very busy, showing how the unit works. We also took text quotes from
student feedback surveys and projected them onto surfaces around the unit – on
furniture, the backs of laptops, table tops, on the walls – which we then
filmed while students and staff walked through the shots. Finally we filmed
with a group of the staff as they held up signage, announcing the facilities on
offer (Group Study Areas, Academic Study Workshops, etc) to put a fun and
friendly face on the service. The overall result has been very well received
and has led to enquiries for similar work from other departments.