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Introducing Aston First (2010)

Client

Louise Russell (Communications Officer, University Communications), Jennifer Gaffiney(Projects Co-ordinator, Centre for Staff Development) and Adele Mackinlay (HR Director, HR).

aston first

Brief

We were asked to film a dialogue between Professor Julia King, Vice Chancellor and Professor Mike West, Executive Dean, Aston Business School about the Aston First initiative. This was to be bookended with a piece-to-camera intro and outro by Professor King, which set the context for the launch of Aston First and invited all university staff to get involved.

Products

The filming was all done in Professor King’s office and we used a 2 camera set up, with Professor King’s camera also having an autocue system set-up for her scripted PTCs. We had one hour to record everything – the conversation and the PTCs. These were edited into a video package that, once approved, was swiftly encoded and uploaded to the AstonFirst web page.