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International introductions for the School of Life & Health Sciences (2011)

Client

Dr Julia Brown, Director of Business & Marketing, School of Life & Health Sciences

Brief

The university has partnered with the EASB (East Asia Institute of Management) in Singapore to provide a BSC Biomedical Science honours degree programme. Therefore two videos were commissioned to introduce the university and the school to the students in Singapore, in order to encourage feelings of unity and solidarity across the miles and to inform them of Aston’s history and pedigree, its facilities and its services.

Products

the two videos were scripted and voiced by our favourite voiceover artist, Chris Radley, to complement the LHS Virtual Tour videos we made with him last year. The scripts were approved for ease-of-understanding to students for whom English may not be their first language. We filmed a little bit of new footage (signage mostly) and rostrum shot some old photos of the university facilities in days gone by, but mostly we made both videos with our existing Media & Learning Technologies archive footage.