Brief
The Business School was
staging a ‘Question Time’-type event at Lakeside Conference Centre in the
run-up to the General Election and had invited 3 prospective Parliamentary
candidates to speak and debate before a selected audience. We were asked to
record this event and package the video content into short consumable clips
that included each candidate’s opening speech, and their answers to questions
form the audience.
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We
recorded this with 3 cameras; two static and one manned. We also took a sound
feed from the live sound desk operated by the Lakeside AV technician. We then
cut the video into 14 videos – one of the welcome address, one from each of the
three candidates and 10 of the audience questions. They were all bookended with
Aston Business School-branded graphics that had recently been created for
another event and which merely needed the text rewriting. The videos wentlive on the Business School’s news pages only a few days after the event,
capitalising on the immediacy and newsworthiness of the event.
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