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Aston Idol 2010

Client

June Dumbill, Careers Advisor, Careers & Employability Centre, Aston University

Brief

Aston Idol is a “Dragons’ Den” type event for budding entrepreneurs at Aston University and we were asked to film at the event and create a video that was a record of all that went on. We filmed the individual companies as they pitched their business ideas, their presentations to an audience, the deliberation of the judges and of course the giving of the awards to the winners.

Products

We worked with a single camera, giving us mobility and speed, and so we were able to gather a number of short interviews quite quickly to give us plenty of material to work from. We didn’t get a satisfactory description of the event so we used some explanatory text graphics to set the scene, but we relied on interviews for the rest of our narrative. The video was encoded for use on YouTube as part of the Careers Centre’s own channel.