Project Title: MBA Promotional Videos
Client: Aston Business School, Aston University
Brief
We were asked to make some videos which would highlight the
attractions and benefits of studying for an MBA at Aston Business
School, for use on their web pages and on a DVD for mass distribution.
These videos were made purely from a marketing perspective, so relied
on positive, appealing messages which conveyed strong messages in
bite-size pieces. They had to showcase the very best of the
University’s resources: staff, facilities, contacts and partnerships,
plus the overall experience of studying for an MBA at Aston.
Media
The videos featured vox-pops from current students and graduates, as
well as presentations from the academic staff, each talking about the
advantages of an Aston MBA. We were able to film in many of the
School’s newly refurbished locations to properly showcase the best of
the facilities on offer. The graphic design across the whole project
(onscreen design, DVD art etc) was consistently branded with the
school’s existing branding and the end result is one which combines
high visual impact with excellent value for money.
Comment
“Working with Aston Media on the video was constructive and
enjoyable. The production staff made many creative suggestions which
fully supported the marketing messages that we were trying to convey.
Undoubtedly the videos have contributed to the increased applications
that we have seen in the MBA this year.”
Dr Gareth Griffiths,
Head of International Relations and MBA Director (External),
Aston Business School,
Aston University
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