Student Fire Safety

Project Title: Student Fire Safety in Aston University Accommodation
Client: Security, Aston University

Brief

We were requested to create a visually exciting and engaging short presentation that explained the evacuation procedures for students living in the accommodation blocks in Aston University. The presentation also had to include basic fire prevention measures and safety advice. It had to be pitched squarely at a target audience of 18-30 and have a short running time, so it would not outstay its welcome and lose interest. We coupled key safety information with a strong visual identity to create an arresting piece, to appeal to the maximum viewership possible.

Media

Having proposed that we make this presentation without video footage but instead using specially–shot still images, we were able to work for the first time with a freelance professional photographer and two actors from the Birmingham Theatre School. The storyboarded pictures were taken, then digitally colour-treated to create a stronger, more striking graphical style. The pictures were then edited in sequence (with clever mixes and dissolves and a strong music bed) to create a ‘movie’ that only used still images but had plenty of movement and variety in it. It was then encoded as a Flash file and sited on its own page within the university website, to where students were directed to watch it. This allowed the webmasters to be able to generate viewing statistics which would be used to assess its success and impact upon the student community.

Presentation

http://www.aston.ac.uk/current-students/fire-safety/

Comment

“This marks a new direction in Aston Media’s production capabilities, using the traditional medium of still images in an up-to-date way to create a cost-effective but impressive resource, appropriate for its target audience and the delivery platform.”

Nick Birch
Director
Aston Media