.

Business and Learning Connections

Project Title: Business & Learning Connections

Client: Advantage West Midlands

BLC Screencap

Brief

Aston University has a long tradition of using video to aid teaching. B&LC is using this expertise, contained within Aston Media, to develop the B&LC initiative. By adding other disciplines such as web design, web streaming capability and knowledge and through contacts with partner learning providers in the region, B&LC is building a resource of multi media interventions which will add value teaching and learning across the West Midlands.

Media

B&LC product is profiled through www.businessandlearningconnections.co.uk but video material is commonly distributed in DVD format. Increasingly video material is being produced in a form which facilitates its use within virtual learning environments as part of a broader learning package. B&LC product can be streamed to individual desktops where the learning provider feels this is an appropriate delivery mechanism.

Most of our products are based upon creating an audio visual recording of an interview where questions can be set by an academic or ourselves and made to an expert from business.

Examples

Advertising

Advertising
Cadbury hold some of the longest established brands in the world. How do they keep these brands relevant and maintain, over decades, an engagement with customers old and new. What role does the "Glass and Half Full Productions" device play in 21st century advertising?

Designs on Screen

Designs on Screen
More and more businesses need to profile themselves and their products on screen. This is a complex task but Freestyle New Media help us understand some of the issues and challenges involved from the business perspective.