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Ms Laura Chamberlain

Ms Laura Chamberlain
Ms Laura Chamberlain

Lecturer

Marketing Group

Education

  • PhD (pending) Aston Business School, Aston University. [ESRC accredited]
  • Msc Marketing Management (Distinction), Aston Business School, Aston University .
  • BA (Hons) American and Canadian Studies, The University of Birmingham and  University of California Irvine.

Research Interests

Laura conducts research in the field of marketing psychology. In particular, her doctoral research investigates the antecedents and consequences of emotional responses to threat appeal stimuli.  The research intends to contribute not only a close examination of emotional responses to threat appeal stimuli but also the effectiveness of such stimuli in terms of changing consumers behavioural intentions.  She is particularly interested in physiological measures (for example eye tracking and GSR) and the triangulation of these with self report measures to develop understanding of consumers emotional responses. Overall, Laura’s research interests include marketing psychology, consumer behaviour, neuromarketing, e-marketing, research methodology and experimental design.

Her work has appeared in the International Journal of Psychophysiology, Qualitative Market Research, Annals of New York Academy of Science and at the European Marketing Academy Conference.  In addition, Laura is a member of both EMAC and Beta Gamma Sigma.

Teaching

Laura is currently teaching Marketing Psychology (BM2208 and BM3308) at the undergraduate level and supervising MSc dissertation students. She has previous teaching experience in Marketing Psychology at both undergraduate and postgraduate levels, Marketing Strategy and Services Marketing at postgraduate level, Strategic Management and Data Analysis at undergraduate level.

Journal Publications


Lee, Nick, Broderick, Amanda, Chamberlain, Laura (2007) “What is Neuromarketing? A Discussion and Agenda for Future Research” International Journal of Psychophysiology Vol.63 (2)
[This article was ranked 7th most downloaded article in the journal for Quarter 1 2007]

Chamberlain, Laura and Broderick, Amanda (2007) “The Application of Physiological Observation Methods to Emotion Research” Qualitative Market Research: An International Journal Vol.10 (2)

Chamberlain, Laura (2007) “Book Review: Eye Tracking Methodology; Theory and Practise” Qualitative Market Research: An International Journal Vol.10 (2)

Lee, Nick and Chamberlain, Laura (2007) “Neuroimaging and Psychophysiological Measurement in Organizational Research: An Agenda for Organizational Cognitive Neuroscience.” Annals of the New York Academy of Sciences, Vol. 1118, pp18-43

Refereed Conference Publications


Chamberlain, Laura and Broderick, Amanda (2006) “A Conceptualisation of Emotional Responses to Threat Appeals” 35th European Marketing Academy Conference (EMAC), Athens, Greece.

Chamberlain, Laura and Broderick, Amanda (2005) “A Categorisation of Threat Appeals” 34th European Marketing Academy Conference (EMAC), Milan, Italy.