Geoff’s academic and research interest is in entrepreneurship and marketing the small firm; his DBA research is investigating entrepreneurial traits and access to finance. He is currently carrying out a longitudinal study with 60 entrepreneurs over a 3 year period. Geoff has spent 25 years in industry and for 10 years was the Sales & Marketing Director of Aga Cookers. He has managed successful MBI’s and has been an advisor and consultant to a number of SME’s. Geoff is a Member of the Chartered Institute of Marketing and the Institute of Small Business and Entrepreneurship.
He is also a Visiting Lecturer at VWA Studienakademie in Stuttgart.
At Aston Business School Geoff’s teaching interests include the use of technology as an aid to the teaching process and the use of new methodologies to improve group work.