I have an unusual education within three different educational philosophies (French, Danish and British). My educational background has led me to be part of several departments within leading schools. I have a PhD in Human Geography from Sheffield University (UK), an MSc in International Trade and Finance from Lancaster University (UK) and a degree in Economics from Perpignan (France) and Esbjerg (Denmark) Universities. I feel very privileged to be able to understand these three disciplines that are complementing each other in many ways.
This has allowed him to be part of multidisciplinary research projects and teams and to understand as well as draw on the specific strength of different research methods. I have been teaching for over 8 years at both undergraduate and postgraduate levels in the areas of marketing, consumer behaviour and retailing in Instituto Technologico de Estudios Superiores de Monterrey in Mexico city, Lancaster, Manchester and Sheffield Universities, sabanci University in Turkey and now Aston in the UK.
I have been specialising in the area of retailing using both my backgrounds in economics and consumer behaviour. In particular I have been part of a three year Economic and Social Research Council funded project investigating grocery store choice and household behaviour. I am currently particularly interested in e-consumer behaviour, retailing online for staple goods such as groceries that are bought as a basket of product and services and m-technologies practices.
- De Kervenoael, R., Palmer, M., Hallsworth, A. (2012), ” From the outside in: Consumer anti-choice and policy implications in the mobile gaming market”, Telecommunication Policy, (Forthcoming).
De Kervenoael, R., Canning, C. Hallsworth, A. and Palmer, M. (2011) “Challenging Market Conventions: Supermarket Diversification and Consumer Resistance in Children’s Apparel Purchases”, Journal of Fashion Marketing Management, Forthcoming.
-
De Kervenoael, R., Koçoğlu, I., Yanik, S., and Bozkaya, B. (2011). “E-Market Tedarik Zincirinde Direncin Kirilmasi: E-Perakende, Lojistik ve Kentsel Planlama Işbirliği” Pazarlama ve Pazarlama Araştırmaları, Dergisi. (June)
-
Elms, J., Canning, C., de Kervenoael, R., Whysall, P. and Hallsworth, A. (2010) “30 years of retail change: where (and how) do you shop?” International Journal of Retail and Distribution Management, 38, (11/12): 817-827
-
De Kervenoael, R., Cakici, M.N., Duygu, G.N.M (2010), “The role of choice in the development of an m-government strategy in Turkey”, International Journal of E-Services and Mobile Applications, 2(2): 35-57.
-
Palmer, M. Simmons, G. and De Kervenoael, R. (2010), “Brilliant Mistake! Essays on Critical Incidents of Management Mistakes and Mea Culpa". International Journal of Retail and Distribution Management, 38 (4): 234-257.
-
Hallsworth, A. de Kervenoael, R., Elms, J., Canning, C. (2010), “The food superstore revolution: changing times, changing research agendas in the UK”, The International review of Retail Distribution and Consumer Research. Forthcoming.
-
Palmer, M. Owen, M. and De Kervenoael, R. (2010) "Paths of the Leat Resistance: Understanding How Movites Form In International Reail Joint Venturing, The Service Industries Journal, Vol. 30.8 (forthcoming)
-
De Kervenoael, R. Aykac, D.S.O. Palmer, M. (2009), “Online Social Capital: Understanding E-Impulse Buying in Practice”, Journal of Retailing and Consumer Services, 16(4), pp 320-328.
-
De Kervenoael, R. Soopromanien, D. Elms, J. and A. Hallsworth., (2007) "Personal Privacy as a positive experience of shopping: An illustration through the case of online grocery shopping", International Journal of Retail & Distribution Management, Retail Insights special issue on "Social and Experiential Retailing", Vol 35 (7): 583-599.
-
De Kervenoael, R.A.,Hallsworth and I. Clarke., (2006) "Macro-level change and micro level effects: A twenty year perspective on changing grocery shopping behaviour in Britain". Journal of Retailing and Consumer Services, Vol 13 (6): 381-392.
-
I.Clarke, A. Hallsworth, P.Jackson, R. de Kervenoael, and R. Perez Del Aguila., (2006) "Retail restructuring and consumer choice". The sub-title of Paper 1: Long-term local changes in consumer behaviour: Portsmouth, 1980-2002'. Environment and Planning A, Vol 38: 35-46.
-
I.Clarke, A. Hallsworth, P.Jackson, R. de Kervenoael, and R. Perez Del Aguila., (2006) "Retail restructuring and consumer choice". The sub-title of Paper 2: "Understanding consumer choice at the household level". Environment and Planning A, Vol 38: 47-67.
-
De Kervenoael, R. Soopromanien, D. Elms, J. and A. Hallsworth., (2006) "Exploring Value Through Integrated Service Solutions: The Case of e-Grocery Shopping", Managing Service Quality Vol 16 (2).
-
M. Kirkup R. de Kervenoael, I.Clarke, A. Hallsworth, P.Jackson and R. Perez Del Aguila., (2004) Inequalities in retail choice: Exploring consumer experiences in suburban neighbourhoods, International Journal of Retail & Distribution Management, 32(11), 511-522.
-
I.Clarke, A. Hallsworth, P. Jackson, R. de Kervenoael, R. Perez Del Aguila and M. Kirkup., (2003) 'Real' Choice is Located: Contextualising the 'food deserts' debate. Special Edition of International Journal of Retail & Distribution Management on "Food Deserts", 32(2), 89-99.
-
Armstrong, H.W. and de Kervenoael, R.J., (2000) Europe and the Regions: The Issue of Equity vs. Efficiency. Regional and Federal Studies, 10(2), 78-106.
-
H.W. Armstrong, and R de Kervenoael, X. Li and R. Read., (1998) "A Comparison of the Economic Performance of Different Micro-states, and Between Micro-states and Larger Countries", World Development, Vol. 26, no 4, pp 639-656.
-
D. Sapsford, G. Jones, H.W. Armstrong and R de Kervenoael., (1997) "British Employers and the Social Chapter: Some Survey Evidences", Industrial Relations Journal, Vol. 28 no 3, pp 236-242.
- De Kervenoael, R. Bisson, C., Elms, J., (2012), ?Online Retail Social Cues: Investigating Web Designers? Resistances to Go Beyond Firms? Contractual Strategy?, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 19th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Vienna, July 9-12.
Elms, J., de Kervenoael, R., Canning, C., (2011), “Online shopping, activity fragmentation and multi-tasking” EIRASS, July, San Diego.
-
Toral, I. Palmer, M. de Kervenoael, R. and De Luca, L. (2011), “Market-creation collaborating tasks, interorganizational tension and conflict, and methodological considerations”, BAM, Birmingham, Aston, UK.
-
Elms, J. Tinson, J. and deKervenoael, R., (2011), “Consumer choice and the spatially disadvantaged shopper: The role of Internet provisions”, EARCD, Parma, July.
-
De Kervenoael, R., Koçoğlu, I., Bozkaya, B. and Uğurlu, S.(2010), “E-market Tedarik Zincirinde Direncin Kırılması: E-perakende, Lojistik ve Kentsel Planlama İşbirliği” “Overcoming Resistance in E-grocery Supply Chain: E-retail, Logistics and Urban Planning Cooperation” 15. Ulusal Pazarlama Kongresi, İzmir, 26-29 Ekim.
-
Uğurlu, S. de Kervenoael, R. Bozkaya, B. Palmer, M. and Koçoğlu, I. (2010), “Discriminating behaviors through value added Premium online grocery offering”. 34th Annual Conference of the German Classification Society, Karlsruhe July 21-23.
-
Toral, I. Palmer, M. de Kervenoael, R. and De Luca, L. (2010), (Competitive Tension and Conflict in Strategic Alliance Tasks". Academy of Marketing Conference, Coventry University.
-
De Kervenoael, R., Bozkaya, B., (2010) “Moving Towards Premium e-Grocery Management: Multi-products sourcing capacity logistic and geodemographic marketing in emerging markets” 17th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 5-7, 2010, Istanbul.
-
Elms, J, de Kervenoael, R., Canning, C., Hallsworth, A (2010) “An understanding of consumers’ everyday shopping practices as a form and expression of cultural resistance” 17th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 5-7, 2010, Istanbul.
-
De Kervenoael, R., Bisson, C., (2010) “Legitimizing e-social capital cues’ integration: Investigating the multiple paths of resistance among web site designers” 9th International Marketing Trends Congress, January 23-27 2009, Venice.
-
Lisa K. Scheer & Donald J. Lund, Abdul-Talib Asmat-Nizam,; András Bauer & Melinda Reikli, , Marcin Chlodnicki, Ronan de Kervenoael & Ulf Nilsson, Uta Jüttner, Virginija Kliukinskaite, José Carlos Pinho, Isabel Macedo, Joaquim Silva & Cláudia Simões, Christine Mathies, Eszter Megyeri, Áurea Helena Puga Ribeiro & Jase Ramsey, Christian Schmitz, Simona Stan, Olga Tretyak and Nikita Jorge Wise, (2009) “The Foundations of Fairness in Business-To-Business Relationships: A Multinational Experiment and Survey” AMA Winter, Special Session.
-
De Kervenoael, R., Nilsson, U. (2009) “Fairness in open book strategy and ‘the strength of the weak ties’ as a source of competitive advantage” EMAC 38th Conference, Nantes, France, May-25-29, special session on Fairness in Marketing Relationships: Insights from Diverse Cultures.
-
Bozkaya, B., de Kervenoael, R., (2009) “A Multi-Source Vehicle Routing Model for Delivering E-Grocery”, Fourth International Workshop on Freight Transportation and Logistics, Çeşme, İzmir, Turkey May 26-29.
-
De Kervenoael, R., Devletkusu, C. (2009), “Türkiye’de mobil teknoloji seçimi ve devlet stratejisi” Ulusal Mobil Devlet Konferansı (1st National Mobile Government Conference), May 28-29, 2009, Ankara, Turkey.
-
Hallsworth, A, de Kervenoael, R., Elms, J, Canning, C. (2009) “From social welfare to superstores everywhere: changing times, changing research agendas in UK big box retailing” The 15th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), 15-17 July Surrey, UK.
-
De Kervenoael, R., Cakici, N.M. (2009) “Anticipating undesired effects: encountering civil servants’ resistance to M-Government in Turkey” Global Business and Technology Association (GBATA), Prague.
-
De Kervenoael, R., Aykac, D.S.O., Bozkaya, B., (2009) "Premium e-grocery: exploring value in logistics integrated service solutions", International Conference for Prospects for Research in Transport and Logistics on a Regional - Global Perspective, February 12-14, Istanbul, Turkey.
-
Bisson, C., de Kervenoael, R., Aykac, D.S.O., (2009) "Practicing social e-Atmospherics: French and Turkish Web Designers' Perspectives", 8th International Marketing Trends Congress, January 16-17, Paris.
-
De Kervenoael, Bisson, C. and Aykaç, D.S.Ö., (2008) The influence of social E-Atmospherics in practice :a website content analysis perspectives from Turkey as an illustration of emerging market and France as a mature market, 7 th International Congress Marketing Trend, 25-26 January, Venice.
-
De Kervenoael, R., Aykac, D.S.O., Eryarsoy, E., Kasap, N., (2008) "Categorizing 'intention to use' e-government services through mobile phone: the importance of front loading activities", The International Conference on Information Resources Management (Conf-IRM), May 18-20, Niagara Falls, Ontario, Canada.
-
De Kervenoael, R., Aykac, D.S.O., Cetin, S., Soylu, Y. (2008) "Adopting the Experiential Values Propositions as E-atmospherics: An Illustration through the Case of E-banking", 15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 14-17, Zagreb, Croatia.
-
De Kervenoael, R., Aykac, D.S.O., Hallsworth, A., Canning, C., (2008) "Capturing loyalty across garments' range: the case of Supermarket Children clothing in the UK", 15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 14-17, 2008, Zagreb, Croatia.
-
De Kervenoael, R., (2008) "Female E-behavior and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan, Business and Economics Society International, Lugano, 14-19 July, Switzerland.
-
Aykac, D.S.O., de Kervenoael, R., Kasap, N., Eryarsoy, E., (2008) "Mobile phone and e-government in Turkey: Practices and technological choices at the cross-road", International Conferences on Mobile Government and the Mobile Society, September 16-19, , Antalya, Turkey.
-
De Kervenoael, R., Aykaç, D.S.Ö., (2007) "Profiling Turkish e-Grocery Consumers' Motivations", 3rd International Conference on Business, Management, and Economics (ICBME), 13-17 June, İzmir, Turkey.
-
De Kervenoael R, Elms J, Soopramanien D, Aykac, D. and Hallsworth, A., (2007) "Anticipating e-grocery pre-purchase practices: Contrasting trajectories in households' organisation", EIRASS San Fransico, June 29-1 July.
-
Elms J, Dumphy, C., de Kervenoael R., Aykac, D., (2007) "It's in his Eyes": The Negotiation and Interpretation of Masculinity using the Dolce et Gabbana's 2005 Print Advertising Campaign 4th Workshop on Interpretive Consumer Research - Marseilles, 26-27 April.
-
De Kervenoael R., Aykac, D., (2007) " It's in her eyes" A "barometer" for EU accession through female perceptions of role portrayals in advertising: a Cross-cultural study of Ukraine and Turkey, EMAC 36th Conference - 22-25 May, Reykjavik Iceland.
-
Kasap, N., de Kervenoael, R. and Eryarsoy, E., (2006) "A conceptual Analysis of M- Technology as a Medium Towards E- Governance Society in Emerging Countries", INFORMS, Marketing Science Conference, Pittsburgh, November.
-
Elms J, de Kervenoael R, and Hallsworth, A., (2006) "Engaging with Internet Technologies within the Home: Multi-Tasking & the (Re/Trans)formation of Domestic Consumption Practices". Paper presented at the 5th Customer Research Academy Workshop (CRAWS), International and Cross-Cultural Perspectives on Customer Behaviour, 5th - 7th April 2006 Manchester.
-
De Kervenoael R, Elms J, Soopramanien D, and Hallsworth, A., (2006) "Local geographies and online grocery shopping retail channel choice Impact at household level", EIRASS Budapest 9-12 July.
-
De Kervenoael R, Elms J, Soopramanien D, and Hallsworth, A., (2006) "ICT and Internet use at the household levels: A melting pot of sub-optimum decision making in the case of E-Grocery shopping", Academy of Marketing, London, 3-6 July.
-
De Kervenoael R, and Nilsson, U., (2006) "Faces of pricing and profit planning innovation at the doorstep of the EU: Government pricing policy in the pharmaceutical sector in Turkey", Global Business and technology Association (GBATA), 26 June- 1st July.
-
De Kervenoael R, Elms J, Soopramanien D., (2005) 'Internet vs store-based grocery shopping: Why value added needs to be measured differently', in 12th International Conference by the European Institute of Retailing and Services Studies on Recent Advances in Retailing and Services Science, (ed) Timmermans H J P. Orlando, Florida
-
De Kervenoael R, Elms J, Soopramanien D, and Hallsworth, A., (2005) "Technologies, interface sociality and retail inclusion; making British e-grocery a mainstream shopping channel available to all?", EAERCD Conference 2005, E-tailing Track Lund, Sweden.
-
De Kervenoael R, Hallsworth, A. and Clarke I., (2005) "Evolving experiences: Assessing grocery retail competition through international comparisons' British Academy of Management Conference, Developmental Paper, November. Oxford, UK.
-
De Kervenoael R, Elms J, and Hallsworth, A., (2005) "Personal Privacy in context: The case of online grocery shopping", CIRM 2005, 'Back to the future' Is our 'Innovative' retail sector really that innovative? Manchester, UK.
-
Clarke I, Hallsworth A, Jackson p, de Kervenoael R, Perez del Aguila R., (2004) "Reframing Choice: Conceptualising and grounding long-term local retail change: The Portsmouth study, 1980-2003", in Association of American Geographers Conference, Philadelphia, USA.
-
Jackson P, Clarke I, Hallsworth A, de Kervenoael R, Perez del Aguila R., (2004) "Experiencing Competition at the Local Level", in Association of American Geographers Conference, Philadelphia, USA.
-
Eccles S, Perez del Aguila R, Clarke I, Jackson P, Hallsworth A, de Kervenoael R., (2004) "Transaction in Transition: Changing household composition and the dynamics of grocery consumption", in Marketing: Building Business, Shaping Society - Academy of Marketing Conference, Gloucester, UK.
-
I.Clarke, A. Hallsworth, P.Jackson, R. de Kervenoael, and R. Perez DelAguila., (2003) "Real competition and consumer choice are located: experiencing long-term retail change", Lancaster University, Sociology Department seminar series, March 2003.
-
I.Clarke, A. Hallsworth, P.Jackson, R. de Kervenoael, Malcolm Kirkup and R. Perez Del Aguila., (2003) Down My Street : Intra-Suburban 'Neighbourhood' Perspectives on Retail Choice, CIRM Manchester Metropolitan.
-
De Kervenoael R., (2001) "Tourism Policy in Brittany (France) and South West England (UK): A Cluster Analysis of Tourism Markets at the Local Level", Western Regional Science Association, special 40th anniversary annual meeting, February, Palm Springs, California, USA.
-
De Kervenoael R., (2001) "Multi-level governance in tourism policy, the case of Brittany (France) and South West England (UK): a Discriminant Analysis of Fiscal Federalism Attributes", Business and Economics Society International, 2001 Conference, Paris, France.
-
De Kervenoael R., (2000) "Framework Agreement for Cooperation between the European Economic Community and the United Mexican States", paper from the Congreso de Comercio International, Mexico-Union Europea, Instituto Technologico y de Estudios Superiores de Monterrey, Campus Ciudad de Mexico, Mexico.
Main University navigation links
