.

Dr John Rudd

John Rudd

Head of Marketing Group and Senior Lecturer in Marketing & Strategic Management

 

Marketing Group

 

After gaining his PhD from Aston in 2005, John has progressed to Senior Lecturer and now, to Head of the Marketing Group. With impressive commercial and academic credentials, John is committed to communicating the value of marketing and effective marketing practice to academic and business audiences alike.

John is passionate about the importance of teaching quality and the student experience, and has received several teaching awards to attest to this. John's research interests are varied, but current projects cluster around issues of strategic marketing, strategic planning, sales relationships and social media. His work has been published in the Journal of Business Research, the Journal of Strategic Marketing and the Journal of Marketing Management. John’s presentation at the British Science Festival this year entitled “Marketing is all about T-shirts and posters … right?” was very well received.

Prior to pursuing an academic career, John held a number of senior management roles in retail, wholesale and construction sectors.

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Recent Journal Publications:

 

  • Marshall, G.W., Moncrief, W.C., Rudd, J.M. and Lee, N. “Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment”. Journal of Personal Selling and Sales Management (forthcoming)

  • Combe, I.A., Rudd, J.M. and Leeflang, P.S.H. “Antecedents of Strategic Flexibility. Management Cognition, Firm Resources and Strategic Options. European Journal of Marketing (forthcoming)

  • Rudd, J.M., Greenley, G,E., Beatson, A.B., Lings, I. (2008) "Strategic Planning and performance: Extending the debate", Journal of Business Research, Vol. 61, No. 2, pp 99 – 108.
  • Beatson, A.B., Coote, L. and Rudd, J.M. (2006), “Determining Customer Satisfaction and Commitment Through Self-Service Technology and Personal Service Usage”, Journal of Marketing Management, Vol. 22, pp 853-882.
  • Greenley, G.E., Hooley, G.J. and Rudd, J.M., (2005), “Market Orientation in a Multiple Stakeholder Orientation Context: Implications for Marketing Capabilities and Assets”, Journal of Business Research, 58, pp 1483-1494.
  • Greenley, G.E., Hooley, G.J., Broderick, A.J. and Rudd, J.M. (2004), “Strategic Planning Differences Among Different Multiple Stakeholder Orientation Profiles”, Journal of Strategic Marketing, Vol. 12, No. 3, pp 163-182.
  • Rudd, J.M and Morgan, R.E. (2003). “Marketing Strategy: A History of the Next Decade”, Journal of Strategic Marketing, Vol. 11, No. 3, Sept.

 

Recent Conference Papers:

 

  • Shepherd, N.G. and Rudd, J.M. (2011) “Strategic Decision Implementation”, British Academy of Management (BAM) Conference,  Aston Business School, Birmingham UK

  • Fixson, Steffen, Nick Lee, and John M. Rudd (2011), "Actions Speak Louder than Words: How Salespeople can Support Suppliers' Marketing Programs in Buyer-Seller Relationships," 40th European Marketing Academy Conference (EMAC), Ljubljana, Slovenia.

  • Shepherd, N. And Rudd, J.M. (2010). “'Strategic Decision Making in Small Businesses: Implications for Strategic Flexibility and Strategic Adaptation”, Strategic Management Society Conference, Rome.

  • Deeter-Schmelz, D. And Rudd, J.M (2010). “An Exploratory Study of Cross-Cultural Working Relationships”, ISBM Conference, Harvard University, Boston, MA, US.

  • Sanchez, J., Rudd, J.M. and Greenley, G.E. (2009). “Organizational Learning Orientation Profile and Implications for Strategic Planning Capacity”, Strategic Management Society Conference, Washington D.C., U.S.

  • Farrell, A.M. and Rudd, J.M. (2009). “Factor Analysis and Discriminant Validity: A Brief Review of Some Practical Issues”, ANZMAC conference, Monash University, Melbourne, Australia.

  • Gilliland, D.I. and Rudd, J.M. (2008). “Electronic channel affiliates: Analysis of host site control processes”. ISBM Conference, Penn State, SMEAL College, San Diego, US.

 

Research Grants/ Funded Knowledge Transfer Projects:

 

  • KTP, Single Associate Grant: Aquarius Action Projects, to develop management processes and culture for effective communications with commissioning bodies to secure new service opportunities through introduction of effective tender responses” (Supporting Academic)

  • KTP, Single Associate Grant: British Association of Social Workers, to develop a brand and marketing strategy (Lead Academic)

  • Funding totaling over £500K

 

Recent Selected Media Appearances:

 

Television:
BBC Midlands Today News (16/09/10) – Interviewed about the strategic impact to the West Midlands region, of Birmingham not becoming the UK City of Culture for 2013.

BBC News 24 (02/02/10) – Interviewed about the social / strategic impact of the Cadbury / Kraft acquisition

BBC The Politics Show (30/11/09) – Commenting on the strategic implications of a Cadburys takeover.

BBC Midlands Today News (12/01/10 & 20/10/10) - Commenting on the progress of Cadburys and Kraft takeover battle

BBC Midlands Today (2008) – “The Great Race” Participant – commenting on the state of communications in the WM conurbation and its impact on industry

Radio:
BBC Radio WM: (02/01/10) Paul Franks Show. Interviewed about the social / strategic impact of the Cadbury / Kraft acquisition

BBC Radio 5 Live: Gaby Logan Show (19/01/10). Interviewed on Cadburys / Kraft takeover following Boards acceptance of enhanced share offer

BBC Radio WM (16/11/09): Carl Chinn show commenting on the strategic implications of a revised Kraft foods bid for Cadburys and the potential impact on Cadburys employees and the region

BBC Radio WM (10/11/09 & 12/01/10): Ed Doolan show commenting on the strategic implications of a revised Kraft Foods bid for Cadburys