Dr Anna Ackfeldt is a Lecturer in Marketing, Senior FME Fellow and a Fellow of Higher Education Academy.
Anna is the Marketing Group Learning & Teaching Convenor.
- PhD (Aston University)
- Masters of Marketing Management with Honours (Griffith University, Australia)
- Bachelor of Commerce (Griffith University, Australia)
Anna's research interests lie in the areas of services management and service strategy, which are greatly influenced by her past industry experience. Anna has spent over 10 years gaining experience in services marketing and management in hospitality and travel service organisations.
Anna has teaching experience in Australia, Sweden and the UK. She has been involved in teaching Services and Relationship Marketing (under-graduate and post-graduate), Consumer Behaviour, Introduction to Marketing, Marketing Research (under-graduate and post-graduate), Current Issues in Retailing, The Business Game, Marketing Management, Services Marketing Management and Marketing Strategy.
- Ackfeldt, A-L and Malhotra, N. (Forthcoming). Revisiting the role stress – commitment relationship: Can managerial interventions help? European Journal of Marketing, accepted 3 February 2012.
- Ackfeldt, A-L and Malhotra, N (2010). Do managerial strategies influence service behaviours? Insights from qualitative study. International Journal of Customer Relationship Marketing and Management, 1 (3), 43-55.
- Ackfeldt, A-L and Wong, V.W. (2006). The Antecedents of Prosocial Service Behaviours: An Empirical Investigation. The Services Industries Journal, 26 (7), 727-745.
- Ackfeldt, A-L. and Coote, L.V. (2005). A Study of Organisational Citizenship Behaviors in a Retail Setting. Journal of Business Research. 58(1), pp. 151-159.
- Coote, L.V., Price, E. and Ackfeldt, A-L (2004). An Investigation into the Antecedents of Goal Congruence in Retail-Service Settings. Journal of Services Marketing. 18(7), pp. 547-559.
Refereed Conference Publications
- Ackfeldt, A-L and Malhotra, N. (2012). Can we manage the influence of role stressors on organizational commitment of front-line employees? 2012 AIM International Annual Conference: Innovations in Marketing for Emerging Markets: Global Challenges and Opportunities, 29-30 July, Bangalore, India.
- Ackfeldt, A.-L., Malhotra, N. and Day, D. (2009). Investigating the moderating effects of managerial interventions on the role stress-commitment relationships. 2009 AMA Winter Educator's Conference: Marketing Theory and Applications, Vol. 20 (CD-ROM), Kristy Reynolds and J.Chris White eds, Chicago: American Marketing Association, pp. 77-78. ISBN: 0-87757-335-2.
- Ackfeldt, A-L.and Wong,V.W.(2005). The effect of management strategies on employee attetudes and service behviours: An illustrative case study. British Academy of Management Conference, Said Business School, Oxford, 13- 15 September.
- Ackfeldt, A-L and Coote, L. (2000). The Antecedents of Organisational Citizenship Behaviours in a Retail Setting, Australia and New Zealand Marketing Academy Conference, Gold Coast, Australia, 29 Nov-1 Dec.