Lecturer
Marketing Group
Qualifications
PhD (Loughborough, UK), BCA(Hons.), BCA (Wellington, New Zealand), FAMS
Profile
Andrew has been a Lecturer in Marketing at Aston Business School since June 2009. His research interests lie in the areas of services marketing, leadership, and research methodology. His articles appear or are forthcoming in Journal of Business Research, Industrial Marketing Management, the Service Industries Journal, and the Journal of Marketing Management. He is a Fellow of the Academy of Marketing Science and reviews, on an ad-hoc basis, for the European Journal of Marketing, Leadership Quarterly, Human Relations and the Journal of Personal Selling & Sales Management. In addition, he has presented his work at a variety of national and international conferences. Andrew was a finalist for the Best Paper Award at the 2001 Academy of Marketing Annual Conference and the 2007 Postgraduate Research Prize at Loughborough University.
In his spare time, Andrew is an avid follower of the NBA and, to a lesser extent, the NFL, and he also enjoys DJing with a wide variety of music genres.
Position of Responsibility
Director of Distance Learning for ABS Research Degrees Program
Deputy Director for Postgraduate Marketing Management
External Examiner for undergraduate Marketing programs at Bradford University Management School
Teaching
Andrew currently teaches undergraduate Marketing Research (BM2215) and postgraduate MSc Marketing Research (BM603). Previously, Andrew has been involved in teaching Marketing Management, International Marketing, Service Marketing and Consumer Behaviour and Advertising and Research Methods at the undergraduate and postgraduate levels, as well as supervising numerous dissertation projects.
Research Interests
Andrew's primary research stream concerns the application of sociological and psychological theories to develop understanding of the manager—employee—customer interfaces within organisations. With a particular emphasis upon services marketing and leadership processes, this research examines the contribution of various stakeholders towards such outputs as commitment, motivation, role stress, satisfaction, service quality, staff turnover, and employees' organisational citizenship behaviours.
The secondary focus of Andrew's work is the application of latent variable modelling techniques and how these techniques have filtered into the academic and practitioner community. Current research projects focus upon discriminant validity and confirmatory factor analysis assessment, with particular emphasis on the reporting of these procedures in marketing, management and organisational psychology literatures.
Recent Journal Articles
Farrell, AM (2010) "Insufficient Discriminant Validity: A Comment on Bove, Pervan, Beatty and Shiu (2009)" Journal of Business Research, 63(3):324-327.
Hart, CA, AM Farrell, GB Stachow, G Reed and JW Cadogan (2007) "The Impact of Shopping Experience Enjoyment on Customers' Repatronage Intentions" The Service Industries Journal, 27(5), pp. 583-604.
Jayawardhena, C, AL Souchon, AM Farrell, and K Glanville (2007) "Outcomes of Service Encounter Quality in a Business-to-Business Context" Industrial Marketing Management, 36(5), pp. 575-588. [Top 25 Most Downloaded IMM Papers from April to September 2007].
Hart, CA, GB Stachow, AM Farrell and G Reed (2007), "Employer Perceptions of Skills Gaps in Retail: Issues and Implications for UK Retailers" International Journal of Retail and Distribution Management, 35(4), pp. 271-288.
Farrell, AM, AL Souchon, and GR Durden (2001), "Service Encounter Conceptualisation: Employees' Service Behaviours and Customers' Service Quality Perceptions," Journal of Marketing Management, 17, 5/6, pp. 577-593.
Recent Conference Papers
Farrell, AM and JM Rudd (2009) “Factor Analysis and Discriminant Validity: A Brief Review of Some Practical Issues” Australia-New Zealand Marketing Academy Conference(ANZMAC), December, Melbourne, Australia.
Farrell, AM, AL Souchon and GR Durden (2009) “The Relationship between Transformational Leadership and Customer-Oriented Boundary-Spanning Behaviours: Examining the Role of Compassion” Australia-New Zealand Marketing Academy Conference(ANZMAC), December, Melbourne, Australia.
Jayawardhena, C, AM Farrell and A Sharma (2008) "The Impact of Employees' Customer Orientation and Service Orientation Behaviours on Customers' Service Evaluation," Academy of Marketing Science Conference (AMS), May, Vancouver, British Columbia, Canada.
Jayawardhena, C, AM Farrell and XX Lin (2007) "Brady et al.'s (2005) Comprehensive Service Evaluation Models: A Replication and Extension in China," Academy of Marketing Conference (AM), July, Kingston, Surrey, UK.
Jayawardhena, C, K Raman and AM Farrell (2006) "Internet Banking Service Quality: An Investigation of Interrelationships," European Marketing Academy Conference (EMAC), May, Athens, Greece.
Story, VM, AJ Davies and AM Farrell (2005) ''The Impact of Parenthood on Consumption: The New Car Buying Experience'', Academy of Marketing Conference (AM), July, Dublin, Ireland.
Farrell, AM and AL Souchon (2003) "Service Acculturation: A Dyadic Study of Managerial and Employee Effects Upon Service Firm Performance" Australia-New Zealand Marketing Academy Conference (ANZMAC), December, Adelaide, Australia.
Farrell, AM, AL Souchon and GR Durden (2003) "The Service Leadership Scale: A Substantive Validity Test" Australia-New Zealand Marketing Academy Conference (ANZMAC), December, Adelaide, Australia.
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