Lecturer in Marketing
PhD (Loughborough, UK), BCA(Hons.), BCA (Wellington, New Zealand), PGCPP, FAMS, MMRS
American Marketing Association (Member)
Academy of Marketing Science (Fellow)
Market Research Society (Full Member)
Andrew has been a Lecturer in Marketing at Aston Business School since June 2009. His research interests lie in the areas of services marketing, leadership, and research methodology. His work has appeared in Journal of Business Research, Industrial Marketing Management, the Service Industries Journal, and the Journal of Marketing Management. He is a Full Member of the Market Research Society (MRS), a Fellow of the Academy of Marketing Science (FAMS), and reviews, on an ad-hoc basis, for the European Journal of Marketing, Leadership Quarterly, Human Relations and the Journal of Personal Selling & Sales Management. In addition, he has presented his work at a variety of national and international conferences. Andrew was a finalist for the Best Paper Award at the 2001 Academy of Marketing Annual Conference and the 2007 Postgraduate Research Prize at Loughborough University. In 2011, Andrew was awarded the Outstanding Reviewer Award from the European Journal of Marketing.
In his spare time, Andrew is an avid follower of the NBA and, to a lesser extent, the NFL.
Position of Responsibility
Member of Aston University Student Disciplinary Committee
External Examiner for undergraduate Marketing programs at Bradford University Management School
Andrew currently teaches undergraduate Marketing Research (BM2217 and BM3375) and postgraduate MSc Marketing Research (BMM603). Andrew also teaches Doctoral students at Aston Business School. Previously, Andrew has been involved in teaching Marketing Management, International Marketing, Services Marketing, Consumer Behaviour and Advertising, and Research Methods at the undergraduate and postgraduate levels, as well as supervising numerous dissertation projects.
Andrew's primary research stream concerns the application of sociological and psychological theories to develop understanding of the manager—employee—customer (i.e. Service-Profit Chain) interfaces within organisations. With a particular emphasis upon services marketing and leadership processes, this research examines the contribution of various stakeholders towards such outputs as commitment, motivation, stress, satisfaction, service quality, service encounter quality, employee turnover, and organisational citizenship behaviours.
The secondary focus of Andrew’s work is the application of latent variable modelling techniques and how these techniques have filtered into the academic and practitioner community. Current research projects focus upon discriminant validity and confirmatory factor analysis assessment, with particular emphasis on the reporting of these procedures in marketing, management and organisational psychology literatures.
PhD denotes PhD student co-author
Recent Journal Articles
Jayawardhena, C and AM Farrell (2011) “Effects of Retail Employees' Behaviours on Customers' Service Evaluation”, International Journal of Retail & Distribution Management, 39(3): 203-217.
Farrell, AM (2010) “Insufficient Discriminant Validity: A Comment on Bove, Pervan, Beatty and Shiu (2009)” Journal of Business Research, 63(3): 324-327.
Hart, CA, AM Farrell, GB Stachow, G Reed and JW Cadogan (2007) “The Impact of Shopping Experience Enjoyment on Customers’ Repatronage Intentions” Service Industries Journal, 27(5), pp. 583-604.
Jayawardhena, C, AL Souchon, AM Farrell, and K Glanville (2007) “Outcomes of Service Encounter Quality in a Business-to-Business Context” Industrial Marketing Management, 36(5), pp. 575-588. [Top 25 Most Downloaded IMM Papers from April to September 2007]
Hart, CA, GB Stachow, AM Farrell and G Reed (2007), “Employer Perceptions of Skills Gaps in Retail: Issues and Implications for UK Retailers” International Journal of Retail & Distribution Management, 35(4), pp. 271-288.
Farrell, AM, AL Souchon, and GR Durden (2001), “Service Encounter Conceptualisation: Employees’ Service Behaviours and Customers’ Service Quality Perceptions,” Journal of Marketing Management, 17, 5/6, pp. 577-593.
Recent Conference Papers
Dewsnap, B, AM Farrell and M MicevskiPhD (2013) “Measuring Social Identity in Interfunctional Marketing Research” European Marketing Academy Conference (EMAC), June, Istanbul, Turkey.
Sibai, ORBPhD, K De Valck, JM Rudd and AM Farrell (2013) “We Want Drama! The Effect of Online Conflict on Social Capital in Online Communities of Consumption” European Marketing Academy Conference (EMAC), June, Istanbul, Turkey.
Pokorska, JPhD, AM Farrell, H Evanschitzky and K Pillai (2013) “Relationship Fading in Business-to-Consumer Context” European Marketing Academy Conference (EMAC), June, Istanbul, Turkey.
Rudd, JM, AM Farrell and A Sood (2013) “What Does Good Look Like? A Three-Country Examination of Marketing Practice” European Marketing Academy Conference (EMAC), June, Istanbul, Turkey.
Farrell, AM, A Sood, J Schmitt and B Dewsnap (2013) “Student Morningness-Eveningness Type and Performance: Does Class Timing Matter?” European Marketing Academy Conference (EMAC), June, Istanbul, Turkey.
Dewsnap, B, AM Farrell and N Boso (2011) “Charismatic Leadership as a Driver of Sales-Marketing Collaboration” European Marketing Academy Conference (EMAC), May, Ljubliana, Slovenia.
Farrell, AM and JM Rudd (2009) “Factor Analysis and Discriminant Validity: A Brief Review of Some Practical Issues” Australia-New Zealand Marketing Academy Conference (ANZMAC), December, Melbourne, Australia.
Farrell, AM, AL Souchon and GR Durden (2009) “The Relationship between Transformational Leadership and Customer-Oriented Boundary-Spanning Behaviours: Examining the Role of Compassion” Australia-New Zealand Marketing Academy Conference (ANZMAC), December, Melbourne, Australia.
Jayawardhena, C, AM Farrell and A Sharma (2008) “The Impact of Employees’ Customer Orientation and Service Orientation Behaviours on Customers’ Service Evaluation,” Academy of Marketing Science Conference (AMS), May, Vancouver, British Columbia, Canada.
Jayawardhena, C, AM Farrell and XX Lin (2007) “Brady et al.’s (2005) Comprehensive Service Evaluation Models: A Replication and Extension in China,” Academy of Marketing Conference (AM), July, Kingston, Surrey, UK.
Jayawardhena, C, K Raman and AM Farrell (2006) “Internet Banking Service Quality: An Investigation of Interrelationships,” European Marketing Academy Conference (EMAC), May, Athens, Greece.
Research Grants and Funding
British Academy, Small Research Grant: Leveraging Collaborative Working by Managing Group Identities (Co-Applicant, PI: Dr Belinda Dewsnap, Loughborough)
KTP, Single Associate Grant: British Association of Social Workers, to develop a brand and marketing strategy (Support Academic, PI: Dr John Rudd, ABS)
Total Funding won: £340,000