Phone: + 44 (0)121 204 3794
Wendy is the Undergraduate Course Director for the Marketing programme, she has nearly 20 years of teaching experience overall with 15 years spent as a Lecturer and as a Curriculum, Faculty and Quality Manager at several local Further Education and Sixth Form Colleges.
Wendy has extensive experience of teaching and managing a variety of Marketing and Business related programmes for both post -16 and adult students including HND/Cs, A levels, BTECs, Chartered Institute of Marketing, CMI, CIPD and Institute of Export professional courses. She also taught on several teacher training courses such as the City & Guilds 7307, 7407 and the Certificate in Education programme.
In 2008 Wendy moved into the HE sector, first working at Newman University College, where she acted as the Course Director for both a new Foundation degree programme and the Combined Honours degree programme for Business & Management Studies.
In 2011 she joined Aston University as a Teaching Fellow in the Marketing group. Her research interests are in service quality management; specifically the management of the student experience and managing students’ successful transition from Further into Higher Education.
Prior to her teaching career, Wendy gained a bachelor’s’ degree in Business and then spent several years within the services marketing and not-for profit sectors where she worked in a marketing role for a local university, a local charity and for a training provider. Whilst working she gained an MSc in Marketing Management through part time study from Aston University.