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Dr Graham Leask

Graham Leask

Lecturer

Economics and Strategy Group

Teaching (Modules)

  • BS1131: Foundations of Management

  • BS3352: Value Based Strategy

  • BS3357: Entrepreneurial Management

Research Interests

  • Competitive strategy in industry dynamics in the pharmaceutical and healthcare industries
  • Measuring the value of strategic actions
  • Measurement and improvement of sales and marketing activitites leading to increased productivity
  • Merger and acquisition in the pharmaceutical and healthcare industries

Published Intellectual Contributions

 

Refereed Journal Articles

  • Leask, G. (2007). Making sense of industry dynamics: Is there still value in strategic group research?.Journal of Medical Marketing, 7(3), 189-203.

  • Leask, G., Parker, D. (2007). Strategic groups, competitive groups and performance within the UK pharmaceutical industry: Improving our understanding of competitive process. Strategic Management Journal, 28(7), 723-745.

  • Leask, G., Parker, D. (2006). Strategic group theory: review, examination and application in the UK pharmaceutical  industry. Journal of Management Development, 25(4), 386-408.

  • Leask, G., Parnell, J. (2005). Integrating strategic groups and the resource-based perspective: understanding the competitive process. European Management Journal, 23(4), 458-470.

  • Leask, G. (2005). Use of strategy frameworks to analyze competitive dynamics in the pharmaceutical industry. Journal of Medical Marketing, 5(3), 209-218.

  • Leask, G., Parker, D. (2004). An application of strategic group theory to the UK pharmaceuticals industry. European Business Journal, 16(1), 01-Sep.

Book Chapters

Leask, G. (2010). Strategic groups, cognitive groups and environmental change in the UK pharmaceutical industry. Managerial cognition and strategic management: rethinking internationalization strategies. New York: Nova Science Publishers.

Industry Journal Articles

  • Leask, G. (2009). Keeping in step: Measuring the effect of promotional investments ensures strategies stay in line with the market. Pharmaceutical Marketing. 47-48.

  • Leask,G. (2008) Start afresh. Pharmaceutical Marketing Europe. November/December.

  • Leask,G. (2008) Get more out. Pharmaceutical Marketing Europe. May/June.

  • Leask, G. (2007) Stop wasting marketing spend. Learn to drive sales. The Grocer. September 1st.
    Leask,G. (2007) Handle with care. Pharmaceutical Marketing. June.

  • Leask,G. (2007) Isolating factors. Pharmaceutical Marketing. March.

  • Leask,G. (2006) Chaos theory. Pharmaceutical Marketing. September.

  •  Leask,G. (2005) Improving returns on promotion: Europe a myriad of possibilities  . Pharmaceutical Marketing Europe. September.

  • Leask,G. (2004) Getting more out. Pharmaceutical Times. September.

  • Leask,G. (2004) Vicious circle. Pharmaceutical Marketing. June.

  • Leask,G. (2004) Rules of engagement. Pharmaceutical Times. May.

  • Leask,G. (2003) Go your own way. Pharmaceutical Marketing. September.

  • Leask,G. (2003) Target practice. Understanding the local influence network. Pharmaceutical Marketing. May.

  • Leask,G. (2003) Market levers. Pharmaceutical Times. March.

  • Leask,G. (2003) Separating winners from losers. Pharmatimes. March.

  • Leask,G. (2002) Open Sesame Dispensing Doctors. Pharmaceutical Marketing. December.

  • Leask,G. (2002) Outperforming competitors. Pharmaceutical Times. November.

Working Papers

  • Leask, G (with Parker, D) Strategic group theory: Still a rich research vein or simply a worn out old seam?  RP0313 Aston Business School: Birmingham

  • Leask, G (with Parker, D) An application of strategic group theory to the UK pharmaceuticals industry  RP0314 Aston Business School: Birmingham

  • Leask, G Is there still value in strategic group research? RP0404 Aston Business School: Birmingham

  • Leask, G Strategic groups & the resource based view: Natural complements enhancing our understanding of the competitive process  RP0405 Aston Business School: Birmingham

  • Leask, G (with Parker, D) Strategic groups, competitive groups and performance within the UK pharmaceutical industry: Improving our understanding of the competitive process  RP0407 Aston Business School: Birmingham

  • Leask, G Use of strategy framework to analyse competitive dynamics in the Pharmaceutical industry  RP0508 Aston Business School: Birmingham

  • Leask, G Strategic groups, nationality and environmental change in the UK pharmaceutical industry  RP0525 Aston Business School: Birmingham

  • Leask, G Making sense of strategic choice: Strategic groups and the classification of strategy. RP0601

  • Leask, G Strategic groups, mergers and dynamics of change in the UK Pharmaceutical Industry 1993-2002. RP0610

  • Leask, G Is data structure accurately reflected in management research? A comparison of different clustering methods. RP0710

  • Leask, G (with Bissoondeeal R and Binner J ) Finding natural groups in data: an application to strategic group research. RP0714

  • Leask, G (with Scott, J. Irwin,D) Do strategic groups play a role in the SME financing process? RP0924

Published Intellectual Contributions

  • Leask, G. (2010). Strategic groups, cognitive groups and environmental change in the UK pharmaceutical industry. Managerial cognition and strategic management: rethinking internationalization strategies. New York: Nova Science Publishers

  • Leask, G., Parker, D. (2007). Strategic groups, competitive groups and performance within the UK pharmaceutical industry: Improving our understanding of competitive process. Strategic Management Journal, 28(7), 723-745.

  • Leask, G., Parker, D. (2006). Strategic group theory: review, examination and application in the UK pharmaceutical industry. Journal of Management Development, 25(4), 386-408.

  • Leask, G., Parnell, J. (2005). Integrating strategic groups and the resource-based perspective: understanding the competitive process. European Management Journal, 23(4), 458-470.

  • Leask, G. (2005). Use of strategy frameworks to analyze competitive dynamics in the pharmaceutical industry. Journal of Medical Marketing, 5(3), 209-218.

  • Leask, G., Parker, D. (2004). An application of strategic group theory to the UK pharmaceuticals industry. European Business Journal, 16(1), 01-Sep.