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Teaching

Our Marketing courses are rated as excellent and our graduates enjoy very high levels of exployability

We offer you three types of course:

  • An Undergraduate Programme leading to a BSc in Marketing.
  • A Postgraduate Programme comprised of:
    • taught MSc in Marketing Management
    • taught European Masters in Management
    • MSc by Research
    • MPhil or PhD
  • An accredited Management Development Programme in which courses are tailored to the needs of your organisation but make use of our teaching skills and extensive hi-tech training facilities.

Our staff also contribute modules to many other courses within the University including: Undergraduate programmes, taught MSc programmes, and the Aston MBA.

International experts

All these courses are are taught and inspired by international experts in the field They are designed to give you an edge in the jobs market and to assist you in gaining the fast track to senior management. All our courses are modular and credits are transferable so that those gained in a management development course could later count towards your MSc or MBA.

BSc (Hons) in Marketing

This course gives you the analytical and psychological skills required to design marketing strategies, an understanding of changing economic, legal, political, cultural and competitive market forces, and the ability to identify appropriate internal strategies. On graduating you will have excellent prospects of finding a marketing or general management position. You will also gain exemption from the entry requirements of several professional bodies.

MSc in Marketing Management and European Masters in Management

These courses will equip you with the necessary skills and knowledge to pursue a career in marketing or general management roles. Specialist modules available include: marketing management, marketing research, marketing strategy, integrated marketing communications, consumer behaviour, strategic brand management, e-marketing, services marketing, and international marketing management.

Please note: As a pre-requisite to joining these courses, you need a degree (or equivalent)

Course director

Dr Andrew M Farrell
BCA, BCA (Hons), PhD
Andrew's research concerns the application of sociological and psychological theories to develop understanding of the manager
-employee-customer interfaces within organisations, with emphasis on services quality and transformational leadership processes. He uses interviews, focus groups, and a variety of survey-based quantitative approaches in his work.  His articles appear in Journal of Business Research, Industrial Marketing Management and the Service Industries Journal.  He is a Fellow of the Academy of Marketing Science and reviews for the European Journal of Marketing, Leadership Quarterly and Human Relations.

Teaching Staff

Dr John Rudd
BA (Hons), MBA, PhD, Chartered Marketer, FHEA, FME Senior Fellow
Dr John Rudd is an FME Fellow, a Chartered Marketer and a Freeman of the Worshipful Company of Marketors.  After completing his first degree John spent nearly 10 years in commerce gaining significant marketing and operational experience in retail, wholesale and construction industries.  During this time, John successfully completed a part- time MBA at Aston Business School, returning soon after as a full-time member of staff.  John's main research interests are strategic marketing, strategic planning, organisational stakeholders and how organisations cope with change.

Dr Ian Combe
BSc, MSc by Research, PhD
Ian’s research interests lie in a range of topics that interface between marketing and strategic management such as strategic orientation, strategic flexibility, strategy practice and managing service quality.  He is experienced in conducting case study research and in the use of cognitive research methods such as sorting technique, laddering technique and cognitive mapping.  His work has been published in journals such as European Journal of Marketing, Journal of Marketing Management and Managerial Auditing.

Dr Neeru Malhotra
B.Com Hons, M.Com, PhD
Neeru’s research interests include Internal Marketing, Service Quality Management and Strategy.  Neeru’s doctoral research, in particular, investigates the significance of internal marketing in influencing frontline employee attitudes and service quality in banking call centres.  Neeru is interested in an inter-disciplinary approach towards research on service quality management.

Professor Nick Lee
BCA, BCA (Hons), PhD
Nick Lee is Professor of Marketing and Organisational Research, and Marketing Research Group Convenor, at Aston Business School.  His research interests include sales management, social psychology, research methodology, and ethics.  Dr. Lee is the Co-Editor of the European Journal of Marketing, and he serves on the editorial board or review panel of several other journals.  In 2009 he was featured in The Times as ‘one of the 15 scientists whose work will shape the future’.  His research has won multiple awards, including the 2010 Joseph Lister Award for Social Science from the British Science Association, the 2005 Emerald Outstanding Special Issue Award, the 2002 EMAC Conference award for best doctoral paper, and a 2002 UK CIM/AM Research Excellence Award.  He is a regular speaker at international conferences on sales and methodological issues.  Dr. Lee lectures in marketing science.  His work has appeared or is forthcoming in journals such as the Journal of the Academy of Marketing Science, the Journal of Business Research, the Journal of Business Ethics, Industrial Marketing Management, the European Journal of Marketing, the Journal of Strategic Marketing, the American Journal of Bioethics, the International Journal of Psychophysiology, and Nature Preceedings.  His first book Doing Business Research was published by Sage in 2008.  He received his PhD from Aston University (UK) in 2003.