The Marketing Group has an acknowledged international reputation for its research and teaching. An extensive network of UK and international contacts and collaborators has been built up which enables the group to research in a wide variety of academic areas.
Types of Programme
We offer both taught and research-based postgraduate study programmes. Our taught programmes include the MSc Marketing Management and the European Masters in Management. Research-based programmes include MSc-by-Research, MPhil and PhD. Further details of the courses can be found using the links below:
Marketing Grop Research Themes and Interests
Our research interests are wide ranging but we are particularly interested in the following areas of research:
- Strategic Marketing
- Services marketing and retailing
- Advertising and Branding
- Sales Management
- Consumer Behaviour and Neuromarketing
- Research Methodology
Individual members of staff (who will supervise your work) have their own particular interests which may not be included above.