The Marketing department of Aston Business School organizes different types of research- related events year round:
- Research seminars. Organised all year long, these 2-hour seminars are a great opportunity to discover the work of Marketing researchers around the world.
- Aston Marketing Research Camp. Organised once a year, Aston research camp is a one-day event composed of research presentations by world leading Marketing researchers, thematic workshops and exciting discussions and interactions.
- Aston Marketing Doctoral Work-in-Progress (WIP). Organised once a year, the doctoral WIP is a one-week event composed of doctoral workshops, presentations of their work by PhD students, and thematic lectures by internal and external guest speakers.
Forthcoming Events
18 February 2013: research Seminar
Prof. Kersi Antia - Wisconsin School of Business
Title "Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation"
Franchise relationships are prone to conflict. So as to safeguard the rights of individual franchisees, a number of states have legislated greater franchisor disclosure (registration law) and/or franchisor "termination for good cause" (relationship law). The impact of regulatory oversight on franchisor-franchisee conflict, however, remains unclear. Relying on agency theory arguments, we first assess the impact of the regulatory context on the incidence of litigated conflict, by itself and in combination with the franchise ownership structure. Conditional on litigation, we also predict the impact of franchise regulation on the incidence, nature, and outcomes of franchisor-franchisee conflict. We test our hypotheses using a unique multi-source, archival database of 411 instances of litigation across 75 franchise systems observed over 17 years. Parties' litigation initiation and resolution choices are seen to be driven by regulatory constraints and their combination with the ownership structure of the franchise system, and to result in a trade-off between prevailing in the particular conflict and achieving franchise system growth objectives.
6-7 March 2013: Research Seminar
Prof. Greg Marshall – Rollins College
Title: “Strategic Marketing and Marketing Strategy”
Purpose of the course: This seminar is designed to provide the marketing doctoral students with indoctrination to the academic literature in strategic marketing and marketing strategy. Within the time frame of the course, it is impossible to provide anything approximating comprehensive coverage of all the relevant literature. As such, we will utilize a survey approach that highlights a mixture of both historical themes and current topics. By its nature, such an approach implies that some important topics had to be left off the reading list.
6 March 2013: Research Seminar
Prof. Bill Moncrief - Texas Christian University
Title: “Who will rule the Business and Political World in 2020?
16-19 April 2013: Research Seminar
Prof. Peter Leeflang
Dr Erik Mooi
Title: “Advances Quantitative Methods”
31 May 2013: Aston Marketing Research Camp
Prof. Eric Arnould – University of Bath
Prof. A. Parasuraman – University of Miami
Prof. Berend Wierenga – Erasmus University
The purpose of this camp is to bring world-leading researchers in marketing together to generate exciting and fruitful discussions about research practice and identify promising research directions.
More information >
18-19 June 2013: Aston doctoral Work-In-Progress (WIP)
Prof. Greg Marshall – Rollins College
Dr Erik Mooi - University of Amsterdam
Dr Matthew Alexander – University of Strathclyde
Prof Heiner Evanschitzky – Aston Business School
The purpose of the WIP is to give the opportunity to Aston PhD students to present their work-in-progress in front of faculty members and guest academics. It is also the occasion to attend great lectures made by internal or external guest speakers.
Past Events
25-29 June 2012: Aston doctoral Work-In-Progress (WIP)
Prof. Greg Marshall – Rollins College
Prof. Charles Hofacker – Florida State University
Prof. David Gilliland - Colorado State University
Prof. Thomas Rudolph – St Gallen University
Prof Heiner Evanschitzky – Aston Business School
Dr Julien Schmitt – Aston Business School
The purpose of the WIP is to give the opportunity to Aston PhD students to present their work-in-progress in front of faculty members and guest academics. It is also the occasion to attend great lectures made by internal or external guest speakers.
12 June 2012 : Research Seminar
Prof. Kristine deValck – HEC Paris
“Agency in Market Emergence and Evolution; Insights from A Practice-Based Perspective”
Understanding how markets emerge and evolve is key in marketing theory and practice, yet it has received surprisingly limited attention from marketing scholars. More specifically, the role of agency and the influence of different agents on market change have been viewed from a relatively narrow perspective, focusing mainly on human agency and actors, i.e. consumers and marketers. Often, a dialectical interplay and negotiation between these agents have been put forward as the constituting elements of markets. The authors propose and offer a more holistic approach for understanding market creation and evolution by adopting a site-ontology of markets that is used to analyze an emerging market from a practice-based perspective. By means of an empirical investigation of an extreme sports market and ethnographic fieldwork conducted in six countries, this study uncovers that together with human agency, non-human agency and practice elements—including spatial, temporal and material arrangements—play a significant and distinctive role in directing the course of market development. Findings contribute to existing theory on market creation and evolution by illustrating the interplay of different practice elements and how their interconnections cut across the market evolution process emphasizing non-human agency as a profound force in its making. Important implications are drawn for marketers regarding the different ways to stimulate and direct market change. 17 May 2012: Aston Marketing Research Camp
Prof. J. Scott Armstrong - Wharton School
Prof. Gilles Laurent - HEC Paris
Prof. Peter S.H. Leeflang - University of Groningen
The purpose of this camp is to bring world-leading researchers in marketing together to generate exciting and fruitful discussions about research practice and identify promising research directions.
more information >
19 March 2012: Research Seminar
Dr. Konstantinos Hadjichristidis - University of Trento
“Support theory doesn't add up: Unpacking a description can decrease probability judgments”
Probability judgments for packed descriptions of events (e.g., the probability that a businessman does business with a European country) are compared with judgments for unpacked descriptions of the same events (e.g., the probability that a businessman does business with England, France, or some other European country). The prediction that unpacking can decrease probability judgments, derived from the hypothesis that category descriptions are interpreted narrowly in terms of typical instances, is contrasted to the prediction of support theory that unpacking will generally increase judged probabilities (A. Tversky & D. J. Koehler, 1994). The authors varied the typicality of unpacked instances and found no effect of unpacking with typical instances (additivity) and a negative effect with atypical instances (superadditivity). Support theory cannot account for these findings in its current formulation.
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