The Marketing Group has an international reputation for research and teaching at undergraduate, postgraduate and post-experience levels. Our interests extend across the full spectrum of marketing specialities. The Marketing Group's main research activity concentrates on the strategic underpinnings of marketing, and is loosely organised into two distinct but overlapping, core themes, 1) Sales and Marketing Channels and 2) Services/ Retail Marketing Management, each headed by a Professor.
In addition to research papers, members of the group have published leading text books in the field, most notably Doing Business Research- A guide to theory and practice by Lee and Lings and Marketing Strategy and Competitive Positioning by Hooley, Saunders and Piercy.
The Group's goal is to advance marketing knowledge within an international context, in both the practitioner and academic marketing communities, by achieving the highest standards of research, education and consultancy.
In order to achieve our aims we operate a culture of collaboration, cooperation and information sharing with respect to the latest developments and best practice appropriate to all our activities. Our network of contacts extends not just within the University, or the wider academic sphere, but out into the "real world" of business. We collaborate in research programmes and carry out consulting for many commercial organisations including some of the most prominent operators within their respective fields. We invite professionals from these organisations and others to contribute to our teaching programmes and believe that this results in mutually beneficial and satisfying relationships. Our accrediting body, the Chartered Institute of Marketing, is another important source of practitioner contact.
We believe that, as academics, we can only maintain the necessary relevance and momentum for effective action by this continuous reciprocal process of problem solving in a practical context.
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