Servitization in the multi-organisation enterprise
Tim Baines, Ben Clegg and David Harrison
20-21st May 2013, Aston Business School, UK
Servitization is the process of transforming manufacturers to compete through Product-Service Systems (PSS) rather than products alone. The commercial and environmental benefits of PSSs are compelling and well documented (Rolls-Royce earning over 50% of their revenue from services is cited to exhaustion). The opportunities are immense (three quarters of wealth world-wide is now created through performing services) and so politically PSSs are seen as key to industrial success in the 21st Century.
Adoption of PSS is frustratingly slow in mainstream manufacturing. Superficially the concepts find appeal but fail to gain traction, as the potential implications to a business are complex. As a research community we need to foster a better understanding of this concept, helping to visualize the potential impact upon businesses and society, and identifying pathways for the accelerated adoption of servitization.
Our intention is that the Spring Servitization Conference should play a key role in this process. We particularly will bring attention to the strategic issues associated with operationalizing the concept of servitization by considering how it transforms customer and partner relationships in the wider enterprise that delivering Product-Service System.
SSC 2013 will take place on the 20th & 21st May 2013 at Aston University. There will be a strong emphasis on industrial relevance and senior executives from leading manufacturers who share a passion for servitization in enterprise wide contexts will be attending.
- Deadline for abstract submission: 18th February 2013
- Abstracts will be reviewed within 4 working days of submission
- Deadline for full paper submission and conference registration: 15th April 2013
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