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L’Oréal Strategic Change Architects programme

L'Oreal
Providing for the beauty needs of all generations and nationalities, L’Oréal boasts a turnover in excess of £20 billion delivered through a uniquely diverse employee base of circa 98,000. Its culture has evolved by encouraging each individual to adapt to new situations and different country assignments. To succeed within L’Oréal, individuals must see challenges as opportunities for greater innovation. They must 'write their own page' within a constantly changing organisation.

In order to streamline their HR Directors’ approach to the strategic management of change, to build a capability for the structured management of anticipated change that nevertheless aligns with the organisation’s entrepreneurial spirit, L’Oréal partnered with the Centre for Executive Development to create this unique development programme called Strategic Change Architects.

This five-day programme explores a change management planning toolkit complete with nine key tools. Strategically anchored on business objectives, the toolkit enables participants to:
  • scope the mission and objectives of the change
  • identify main stakeholders
  • specify sequential change projects
  • apply project management techniques
  • consider the human factors for effective change. 
Underpinning the five days is the practice of 'appreciative inquiry' (process consulting) to ensure broad-based buy-in and to progress intended results.

Through post-programme follow-up coaching, several business benefits have been identified, including:
  • Application of tools to clarify priorities at the start of a new overseas assignment
  • Utilising the toolkit as a whole within a country Management Committee to restructure activity following the global financial crisis.
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'The programme gave me confidence that there is a structure that I can fall back on – a “bible” that I can refer to.' 
Josephine Teo; Learning for Development Director for China & Asia Pacific countries

'Since the first days of the programme, it became clear that some of the tools were appealing to me and some not. Using those that made me feel comfortable is magnificent. I live in an organisation where tools have not been important. These tools have given me a solid and concrete way to work in the context of change.'
Costas Bovolis; HRD Greece

'I worked with David Arnera on global L'Oréal guidelines concerning change management and the seminar was very useful for that (paramount, I dare say). My procedures on restructuring projects were improved as well. Now they are perfectly aligned with the more general ones.'
Stefano Ghisoni, Social Relations Director for Europe

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