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Events & media coverage

Aston University academics delivered over fifty events as part of the British Science Festival. To find out more about these events, and the research behind them, browse the posters below.

It's all about T-shirts and posters...right? The Science of Marketing

It's all about T-shirts and posters...right? The Science of Marketing
Event
It's all about T-shirts and posters...right? The Science of Marketing
AcademicDr John Rudd
Academic schoolAston Business School
Research groupMarketing Group
Summary
Join us as we explore the science behind "marketing" decisions and highlight some marketing challenges for practitioners and academics alike. This is also your chance to see a demonstration of the latest market research software for those interested in word of mouth / social network marketing.
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